Natural or lab-grown diamond — what's happening in the market

The diamond market has seen one of the biggest shifts in its history in recent years. For buyers this means more choice — but also more questions. Here's a short, clear overview.

The main shift: falling lab-grown diamond prices

A decade ago, lab-grown diamonds were relatively rare and expensive. With the boom in production, prices have dropped sharply — today a lab-grown diamond often costs 50–70% less than a comparable natural one, and prices are still falling.

This is great for a buyer who wants a large, beautiful stone for a lower price. At the same time it means a lab-grown diamond is not an investment — its resale value declines over time.

Natural diamonds: rarity remains

Natural diamonds exist in a finite quantity and formed over billions of years. It's precisely this rarity that's the reason they hold value better. The natural diamond market has responded by emphasizing origin traceability — buyers increasingly want to know where a stone comes from.

What this means for the buyer

If you're looking for ...Consider ...
The largest stone for your budgetLab-grown diamond
Long-term value / heirloomNatural diamond
Ethically traceable originBoth (check documentation)
Everyday jewelry without worryBoth (hardness is the same)

Colored gemstones on the rise

In parallel we notice another trend: more and more couples choose colored gemstones (sapphire, emerald, morganite) for engagement — for personality, color and often a better value-for-impact ratio.

Our view

There's no "right" choice — only an informed choice. What matters is that you:
- know what you're buying (natural vs lab-grown),
- the stone is certified and honestly labeled,
- the choice fits your purpose (jewelry vs investment).

With us

We offer natural and lab-grown diamonds as well as colored gemstones — always with a clear label and documentation. We advise based on your budget and wishes, without pressure.

What's next?

More on stones in the guide →

Order custom →

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Author: Kraguljevich Jewelry · Jewelry & Gemstone Magazine