Jewelry care: how to keep the shine for years

Quality jewelry can last generations — with proper care. Most damage isn't due to age, but to everyday small things that are easy to avoid. Here's everything you need to know.

Golden rule: jewelry goes on last, comes off first

Do your makeup, perfume, hair — only then put on jewelry. When undressing, take it off first. This protects it from cosmetic chemicals, the main cause of a dull look.

Daily habits

  • Take off before: showering, swimming (chlorine!), cleaning with household products, gardening, exercise
  • Avoid: contact with perfumes, creams, hairspray, disinfectants
  • Mind impacts: gemstones are hard but brittle — a strong knock can chip an edge

Cleaning at home (by material)

Material / stoneSafe cleaning
Gold, platinumLukewarm water + a drop of mild soap, soft brush, dry
DiamondSame; diamonds tolerate more, shine returns quickly
EmeraldOnly wipe with a soft cloth; do NOT soak (oiling!)
Pearls, opalOnly a soft damp cloth; very delicate
SilverSpecial silver cloth against oxidation
Never use toothpaste, baking soda or rough cloths — they scratch the surface and metal.

Ultrasonic cleaners — be careful

Home ultrasonic cleaners are great for diamonds and hard gold, but dangerous for:
- emeralds, opals, pearls (delicate)
- stones with cracks (may crack)
- loosely set stones (may come loose)

When in doubt, don't risk it — or take it to a jeweler.

Storage

  • Each piece separately (diamonds scratch other stones and gold)
  • A soft pouch or a velvet-lined box
  • Clasp necklaces so they don't tangle
  • A dry space (humidity speeds up silver oxidation)

When to see a jeweler

Once every 1–2 years we recommend a professional check:
- checking that stones sit well in their settings
- professional cleaning and polishing
- re-rhodium plating of white gold (if the shine has faded)

Specifically: white gold

White gold has a rhodium layer that wears over time. When you notice a slightly warmer tone, it's time for re-plating — a quick, inexpensive service that restores that cool shine.

What's next?

For our pieces we offer care and refreshing. If you're unsure how to care for a particular piece, ask — we advise based on the material.

More on metals in the guide →

Send a question →

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Author: Kraguljevich Jewelry · Buyer's guide